Levi Strauss & Co Global Spring 2016 Campaign. Responsibilities include: Concept, Art Direction, Casting, Design and Global Direction. All images were used in-store, in windows, packaging,  levi.com and social media. We casted characters with unique personal style who embodied the spirit of the brand told their stories. At the Market Street store in San Francisco, we commissioned artists to paint live portraits inside the windows and created a time lapse video.